While Hong Kong is where you can trace our beginnings, our borderless community is where you’ll find our soul. Learn about our journey, our community, what sparks real conversations, and why we’ve started saving short-dated food.

Our Vision

Founded by Terence Hon, Allison Chan, Ben So, and Cherissa Hung in 2016, GreenPrice is a social enterprise specializing in retailing surplus and short-dated stock. What started in a university social innovation competition soon became a standalone store in December 2016 on the Kowloon Peninsula.

Our vision for our store was to create more than just a place to discover an ever-changing selection of quality merchandise at significant discounts; we wanted to create a community hub where people could learn about and discuss sustainable living. It was also important for us to build real relationships with our guests—understanding what they are passionate about, how they like to dine, and helping them celebrate their goals.

Our core values—quality, product integrity, entrepreneurship, thoughtfulness, and fun—are lived by our people every day and are at the heart of our unique company culture.

Our Practice

Unlike traditional retailers, we generally don't do promotions, sales, or other gimmicks. We simply offer big labels at significant discounts compared to high-street prices, every single day. We are also not an outlet store; while an outlet typically sells merchandise from a single manufacturer, we offer brands from hundreds of vendors to save resources for the city.

We love our bright, modern stores, and our lean, no-frills way of working helps us pass spectacular savings onto you. Don't expect fancy extras in our stores—just amazing brands, food, green living, and quality.

If you love it, grab it. We don't hold replenishment stock in our backrooms; often, our store managers don't even know what is coming until they throw open the delivery lorry doors. That is what makes shopping with us so exciting.

Our buyers are opportunistic and entrepreneurial. With a keen eye for quality and great negotiating skills, they secure the lowest possible prices to pass the savings on to you. The amount we buy from each brand varies—what matters most is that we find products and prices you will love.

Recognition

• Grantee of GovHK Enhancing Self-Reliance Programme
• Grantee of HKEX Impact Funding Scheme
• Grantee of DBS Foundation Social Enterprise Grant
• Champion, Best Presentation and Grantee of CUHK Hong Kong Social Enterprise Challenge
• FSES Best New Social Enterprise 2017
• Grantee of SIC One-stop Supportive Scheme for Young Entrepreneurs
• Winning team of Ethical Consumption Elevator Pitching
• Grantee of Jockey Club Incubation Program
• Grantee of PolyU Micro Fund Program
• Winning team of Roadshow Eco Star Awards
• Grantee of YMCA x Citibank Entrepreneurship Program
• HKFYG Most favourite Social Innovation Business Award
• Winning team of CityU x HKSTP Idea Battle
• Grantee of SIE Good Seed Social Innovation Program