Quality is the heart of who we are. It is evident in our people, our conversations, and our products. We stand on a foundation of uncompromising quality in three critical areas: safety, taste, and traceability. If our product doesn't perform for you, we’ll take it back.

Safety: Serve with Care

It takes dozens of hours of supplier negotiation to ensure an item remains perfectly safe for consumption after its 'best-before' date. We have partnered with leading experts in regulatory compliance, academic research, and nutrition to guarantee our product safety.

In 2026, representatives from the HKBU Chemical Testing Laboratory selected two of our higher-risk samples for microbiological examination. The E. coli count—the primary bacteria associated with food poisoning—was found to be at an acceptable level of <10 CFU/g for both samples. Every item in our store meets the highest safety standards. You can view the full report here: Link >>>

Taste: Untouched Sensation

We never stop testing our products or listening to our customers. Since 2016, our quality assurance process has included random blind sampling, weekly quality audits, and in-store product trials. Our research confirms a three-month 'guaranteed period' after the best-before date, during which we ensure no noticeable change in flavor or quality.

Traceability: Accountable Sourcing

By selecting promising vendors with a strong track record, we are able to verify the history, location, and application of every item. This ensures that corrective actions can be implemented promptly and effectively should any issues arise.